Aqara - Branding and UI/UX
Aqara is a cutting-edge mobile application that allows users to control and manage various smart devices from their smartphones. The design guides users through the process, making it more accessible for both beginners and experienced smart home enthusiasts.
Figma (UI/UX Design & Prototyping)
Adobe Illustrator (Iconography & Visual Elements)
After Effects (Micro-interaction Prototyping)
Notion (UX research & workflow collaboration)
Category:
Branding and UI/UX
Release date:
Nov 16, 2024
The Challenge:
With the rapid growth of smart home technologies, users often find themselves overwhelmed by complex interfaces, inconsistent branding, and poor integration across devices. Aqara needed a unified brand identity and streamlined UI/UX that could speak to both tech-savvy users and everyday homeowners. The goal was to make controlling lighting, sound, and routines not only easy—but enjoyable.
The Solution:
We developed a sleek, minimal, and intuitive design system that balances functionality with elegance. The branding embraces futuristic simplicity through clean typography, monochromatic tones with bold accent colors, and visually clear icons. For the mobile app, we:
Prioritized user flow clarity for setting controls (e.g., lighting, noise levels, and routines).
Introduced visual hierarchy using contrast blocks and clean toggles.
Made schedules and device interactions touch-friendly and easily accessible, even for first-time users.
The result is an interface that mirrors the physical calm and control users seek in their smart spaces.
The Result:
The reimagined Aqara experience delivered:
A 25% reduction in user onboarding time (based on internal prototype testing).
Higher engagement and feature adoption, especially for weekly scheduling and lighting control.
A cohesive brand presence that translates consistently across digital products, web touchpoints, and marketing assets—positioning Aqara as a future-forward leader in smart living.
